LOOP

LOOP is a tobacco-free nicotine pouch brand from the Swedish company Another Snus Factory. Its range covers fruit and berry, mint, citrus, coffee and liquorice flavours in two portion formats. The LOOP pouches at Whitelip contain from 6 to 15.6 mg of nicotine per pouch.

LOOP nicotine pouches at Whitelip

Whitelip sells LOOP in Slim and Mini. Slim pouches are long and narrow, and the LOOP Slim pouches here contain 8.9 to 15.6 mg of nicotine. Mini pouches are smaller, and the LOOP Mini pouches here contain 6 to 10.5 mg. Where the moisture type is stated, the Mini pouches are dry and the Slim pouches are moist. LOOP cans hold 20 or 22 pouches, depending on the product. Each product page states the flavour, format, number of pouches and nicotine content per pouch, so products can be compared side by side.

Every LOOP flavour, from fruit to coffee

The LOOP range at Whitelip falls into five flavour groups:

• Fruit and berries: Blackcurrant, Blueberry Ice, Hot Mango, Hot Peach, Hot Rhubarb, Red Chili Melon, Spicy Apple, Strawberry Ice
• Mint: Fresh Spearmint, Habanero Mint, Smooth Mint
• Citrus: Jalapeño Lime
• Coffee: Creamy Cappuccino
• Liquorice: Licorice Fusion

Fresh Spearmint, Jalapeño Lime and Smooth Mint come in both Slim and Mini. Several LOOP names combine a fruit or mint with chili, such as Red Chili Melon, Habanero Mint and Jalapeño Lime. The flavour names are LOOP's own product names. Words such as Hot, Spicy or Ice are part of the name. They do not describe the strength or the format.

LOOP nicotine strengths

LOOP at Whitelip comes in these strengths, in mg of nicotine per pouch:

• 6 mg: Red Chili Melon Medium, Smooth Mint Mini
• 7 mg: Jalapeño Lime Mini
• 8.9 mg: Smooth Mint
• 9 mg: Hot Mango, Hot Rhubarb, Licorice Fusion, Red Chili Melon
• 9.4 mg: Blackcurrant, Blueberry Ice, Creamy Cappuccino, Hot Peach, Spicy Apple, Strawberry Ice
• 10.5 mg: Fresh Spearmint Mini
• 12 mg: Habanero Mint, Red Chili Melon
• 12.5 mg: Jalapeño Lime
• 14.8 mg: Fresh Spearmint, Jalapeño Lime
• 15.6 mg: Red Chili Melon

LOOP also puts words such as Regular, Medium, Strong, Extra Strong, Hyper Strong or #3 in its product names. These words are LOOP's own labels. In the LOOP range the same word can appear on products with different nicotine content, so mg per pouch is the figure to compare.

The story behind LOOP

LOOP comes from Another Snus Factory, a Swedish company that created the brand in 2019. In 2025, the South Korean tobacco company KT&G acquired Another Snus Factory, and a subsidiary of Altria took an ownership interest in the company at the same time.

What is in a LOOP pouch?

According to LOOP, the pouches generally contain fibres, flavourings, nicotine, pH adjusters, stabilisers and sweeteners. They contain no tobacco.

For adults 18+ only.