77 Blueberry Vanilla Banana Medium
77 is a tobacco-free nicotine pouch brand from Luna Corporate in Poland. Its range covers mint, fruit and berry, cola and other flavours in two portion formats. The 77 pouches at Whitelip contain from 5.2 to 20 mg of nicotine per pouch.
77 nicotine pouches at Whitelip
Whitelip sells 77 in Slim and Mini. Slim pouches are long and narrow, and the 77 Slim pouches here contain 5.2 to 10.4 mg of nicotine. Where the moisture type is stated, they are moist. Mini pouches are smaller, but the 77 Mini pouches here, all named Ghost, are dry and contain 20 mg of nicotine each. The Mini format is therefore not a sign of a lower nicotine content. 77 cans hold 20 or 24 pouches, depending on the product. Each product page states the flavour, format, number of pouches and nicotine content per pouch, so products can be compared side by side.
Every 77 flavour, from mint to cola
The 77 range at Whitelip falls into these flavour groups:
- Mint: Fresh Mint, Ice Mint, Ghost Original Mini
- Fruit and berries: Apple & Mint, Forest Fruits, Melon & Mint, Peach & Mint, Strawberry, VB Arctic Berry, Watermelon Ice
- Cola: Cola, Cola & Cherry, Cola & Vanilla, Ghost Cola Ice Mini
- Other flavours: Raspberry & Vanilla, Salted Caramel, Ghost Bubble Gum Mini
Apple & Mint, Melon & Mint and Peach & Mint combine a fruit with mint. Forest Fruits, Fresh Mint, Ice Mint and Raspberry & Vanilla each come in two nicotine strengths. The flavour names are 77's own product names. Words such as Ice or Arctic are part of the name. They do not describe the strength or the format.
77 nicotine strengths
77 at Whitelip comes in these strengths, in mg of nicotine per pouch:
- 5.2 mg: Forest Fruits, Fresh Mint, Ice Mint, Melon & Mint, Raspberry & Vanilla
- 10 mg: Fresh Mint, Ice Mint
- 10.4 mg: Apple & Mint, Cola, Cola & Cherry, Cola & Vanilla, Forest Fruits, Peach & Mint, Raspberry Vanilla, Salted Caramel, Strawberry, VB Arctic Berry, Watermelon Ice
- 20 mg: Ghost Bubble Gum Mini, Ghost Cola Ice Mini, Ghost Original Mini
77 also puts the words Light and Medium in some product names. In the 77 range at Whitelip, products named Light contain 5.2 mg and products named Medium contain 10.4 mg per pouch. These words are 77's own labels and do not match the labels other brands use, so mg per pouch is the figure to compare between brands.
The story behind 77
77 is made by Luna Corporate, a company based in Suchy Las in Poland. According to Luna Corporate, 77 has been sold internationally since 2020, and the pouches are made at the company's own production facility in Poland. Luna Corporate also makes other pouch brands.
For adults 18+ only.